Monday, November 7, 2011

Attractive Email Template Design with PSD to Email Conversion

In today’s world, business correspondence and communication is dependent on email services up to a great extent. Apart from this, email marketing is one of the most cost effective forms of promotion used by businesses all over the world. But with millions of emails and HTML newsletters, being sent each day, you need to stand apart for creating an impact in this highly competitive market. Customizing your email with the help of PSD to Email conversion is one of the ways to do it.

Most businesses look to convert PSD to HTML/Email template in order to have attractive PSD to email template. These email templates seamlessly integrate with all private and public mail servers including the top ones like Gmail, Yahoo and Hotmail etc. These templates are cross browser compatible and W3C validated which help them perform well globally. From top notch MNCs to small startups they can help every business grow effectively.

Advantages of PSD to Email Conversion
  • When you convert PSD to Email you will have a completely customized email along with your logo and brand name. This will go a long way in promoting your brand name which helps customers identify and connect with you.

  • Another great advantage of using PSD to HTML email is the fact that they are very fast and takes little time to load. This is much better than the traditional technique of attaching images with an email which increase the load time and often made them ineffective.

  • HTML email is a highly interactive medium for promotion for any business. There is a lot of ‘call to action’ element in the mail like a like which directs the users to a particular landing page or has feedback form which gathers valuable data from the recipients.

  • You can have a customized message for different reasons and occasions. For instance the email wishing your clients on Christmas or New Year and the one informing about the product launches will be different.

  • PSD to HTML email conversion cuts down you time in composing an email. The entire message in the email will be a part of the template thus you will be able to avoid the boring repetition and at the same increase the efficiency of your email marketing team.

  • HTML templates allow huge personalization of the emails being sent to the client. You might need to address your client differently and this can easily be managed by the smart email templates being used these days.
One needs to have in-depth knowledge of HTML to convert PSD to XHTML/HTML Email and thus you need to be very careful about the developers or the firm you hire for this job. A lot will depend on the visual appearance and the technical brilliance of the email template and this can only be executed by people who have experience. This gives you a huge competitive advantage in the market. Do not compromise with the quality of your email template as it holds a lot of value for your brand.

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