How to Convert PSD to Email Template?

To run an effective marketing campaign over the email and convert it into a potent marketing tool you need to ensure that you have a highly customized email template. To achieve this you need to design the mail from scratch in Photoshop and then opt for PSD to Email conversion. This is the standard way of achieving visually attractive emails which high levels of interactivity and functionality which let you achieve desired results with your marketing campaign.

Steps To Convert PSD to Email Template

1. Design the Email - You start by designing the email in Photoshop which is the most popular design platform in the world. Here you need to keep in mind your target audience and purpose of the email campaign. Make proper use of logo, color scheme, images and legible text which take your message across to the target audience. Make sure your email has attractive buttons and interactive and catchy texts such as ‘Buy Now’, ‘Find out More’ etc. as they catch attention of the users immediately.

2. Slice PSD File - Once you are done with the designing part you need to slice the PSD file to separate the different parts of the email such as the header, footer, body etc. and save them as images. This slicing should be done with precession as different parts of the email would have different functions and they need to be coded accordingly.

3. Covert to HTML - This is the most important step to convert PSD to HTML email. In this you code the PSD file using a suitable markup such as HTML or XHTML to make it compatible with the web. The coding needs to be clean and done manually. Once the coding is done you need to run W3C validation to ensure there are no errors in the code. This conversion helps in ensuring that HTML codes follow a proper structure.

4. Integration with Email Clients - This is the last step in the PSD to CSS/email technique and in this the customized email that you have created needs to be integrated into desktop email clients such as Outlook and Thunderbird etc. and online email services like Yahoo!, Hotmail and Gmail through which you will run the campaign. This integration varies from one email client to another although major steps always remain the same.

5. Testing - After the PSD file has been turned into an email it needs to be tested vigorously to ensure it brings you success with the marketing campaign. The testing would involve checking for the compatibility of the email over different browsers such as IE, Chrome, Firefox, Opera and Safari. This is done to ensure that the email renders and functions uniformly across all these browsers.

For high quality PSD to email conversion and integration you need to hire services of web development firms which have a proven track record in this design and development process. This ensures that you get a powerful marketing tool in your hand which is not only cost effective but has a wider reach compared to any other marketing medium.

What to avail from PSD to email conversion

The latest addition into the every increasing web services and markup conversion sector is PSD to email template conversion. Sending and receiving emails, with the rise of the internet medium, has resumed paramount importance. They are one of the best means of personalized communication between two parties, are long enough to cover all the details, and allows in complete transmission of information. Getting a professional PSD to Email template provides a lot of benefits to the users, the same are discussed below.

1. Send Emails Directed to a Particular User -
Having been there in the industry for a quite a long time and having subscribed to a few email services and etc, one of the most annoying factors to any user surely is when the email says “Dear Customer.” It is such a forced and act and seems like the company is telling “look we do not care enough to include your name in the email, as we have a large number of clients to send the email to.” In case you have been wondering, this is one of the biggest reasons behind unsuccessful email marketing campaigns. However with the advent of PSD to email conversions, one can easily send personalized mails across the electronic media to the respected clients. Thus if you opt for PSD to Email conversions, you get a professionally crafted way of saying “Hi John / Dear Margaret”, instead of having to send a “Dear All” mail. This surely helps in creating a positive impression on the user group.

2. Send Highly Customized Email templates -
Another resourcefulness of PSD to HTML email lies in the fact that you can customize the same as per your business needs. You have the option of including your personality, the USP of your company, the logo, and other company specific attribute in the emails. With the PSD file you can design the look of the email template, as per your business needs and with PSD to HTML email conversion, you avail yourself a web compatible, cross browser compatible and pixel perfect email replica of the PSD file.

3. High End Interactive Messages -
PSD to HTML email conversion allows you to come up with highly creative, web compatible and interactive email templates. You can refer the professional PSD to CSS/Email template conversion services providers, which can easily include the direct call to action buttons in the HTML email itself, which will surely help in improving the sales of your business house. Along with that, the HTML based emails can be made in such a way to allow easy connection with the official web site in the web browser.

4. Effective Email Marketing Campaigns -
As mentioned above, when you convert PSD Design to HTML/email, you get better chances to come up with a glorious and impressive email marketing campaigns. The online audience has been there for a while now and has come across various types of messages and mails offering deals and benefits. However, what they have not ever seen before are the web enables and highly interactive HTML emails. Thus the best utilization of a PSD to Email template is the power to impress the viewers and stun them.

Some Beneficial Points of PSD to Email conversion

Happy and satisfied customers are the biggest achievement for a company. A happy customer does not only save the efforts of unnecessary arguments and advertising but also bring new business prospects and success. Therefore, every company wants to get in touch with their customers in best possible ways, and email newsletter is one of the best methods to contact with them. It is not a very secretive fact that effective communication leads the foundation of a stable and firm relationship. The same is applicable for the enterprises as well, and here it is known as client relationship.

Email marketing is a well-known technique to maintain client relationship by which you can stay in touch with your existing customers or one who registers on your website. These days, almost all organizations are using this method to promote their products, launch new products or services, or share information with their audiences. A huge competition is going on between websites and every website wants to gain as much sales as possible. With the regular improvements in internet technology, one conversion that has produces a great impact is PSD to Mailer. By using PSD to Email option, you can send innovative mails to your customers and attract them to browse your website.

E-mails are the traditional way to communicate with customers, but you can surprise them with an animated, exceptional and unique PSD to Email templates. PSD files are Photoshop design files which represents the look and company specific design of your website but do not offer functionality and user interactive features. PSD to HTML email conversion can change your simple PSD design into a highly animated HTML emails and newsletters. PSD to HTML email conversion is helpful to create an animated, very dynamic, and web compatible version of the PSD file. Your will be quite impressed when they realize that your emails and your website have the same customized and different appeal.

When we convert PSD to CSS/email, it provides the website more strength to load it faster. This is most wanted quality as many search engines consider the loading speed as an important standard when ranking the websites. PSD to Email conversion plays a major role to enhance many features of a website like cross browser compatibility. It will helpful to load and run the website much faster on all major browsers like Internet Explorer, Firefox, Opera, Safari, Chrome, etc. So, customers can efficiently access the website, regardless of their browsers. PSD to email template conversion will make sure that the customer is able to get the best optimized service for their website with complete originality. As, PSD to Email templates have a W3C validation thus they are efficient across web platforms. Also they have enormous scope to go through various popular web browsers with full functionality. The PSD to HTML email are tested across different popular browsers and platforms like Gmail, Yahoo, MSN, AOL, Outlook Express 2003 and 2007 and thus they efficiently work on various formats.