PSD to Email Conversion: A Process to Increase Your Marketing Share

Communication is one of the most important elements to maintain healthy relationship with your customers. This is not a one-time process, but you need to be in touch with your customers on regular basis so that you understand their requirements, seek their feedback on the products and services delivered to them by you and register their complains - if any, to improve your services. All this communication process cannot be handled over the phone until you have a well-established call center with advanced software to note all the remarks of the customers instantly. Further, most of the time, you need to send frequent newsletter pertaining to new offers, schemes and products being launched by your company. So, even if you have a well established call center, the marketing and promotional motives cannot be fulfilled with effectiveness as you can not disturb your customers over the phone continuously.

In such as scenario, email is proven to be the most important tool to handle all your communication besides being an important tool to augment your marketing activities. If you are using some traditional email client, you may face some problem while dispatching the newsletter, greetings, brochure, etc, which have been designed by you after much effort just because they are not compatible with several email clients including Gmail, Hotmail, Thunderbird, Lotus Notes, Windows Live Mail, Yahoo! Mail, outlook, etc. it happens due to the CSS limitation with different email clients. By PSD to Email Conversion, you can lift these restrictions and thus make your email campaign more effective. While executing PSD to HTML Email Conversion a PSD file is coded ensuring complete browser compatibility that allow you to reach your clients irrespective of their email clients attributes.

HTML Newsletters and e-mailers are the most preferred methods to keep your clients updated. But to ensure these letters attract maximum clients, you can get them designed on Photoshop and then convert them in HTML. When you do that you should ensure the conversion is done using proper coding methods otherwise your customers will not be able to view the letters sent them by you.

So, what actually is done while converting PSD Design to HTML Email? Read the points mentioned below:

1. Table based coding: It is one of the most important process that ensure your customers email clients understand DIV`s or table-less coding.


2. Major Cross browser tested: To view the compatibility of your newsletters on different browsers.


3. Structured hand coded


4. Inline optimized CSS

All these steps are the major part of the PSD to Email Conversion process.

Customized solutions and quick uploading and downloading of the documents are the other advantages of PSD to CSS/Email conversion. You can design whatever template you like or choose. With the coding part, your web developers can ensure these are uploaded and downloaded quickly. Quick uploading feature can help you send bulk newsletter to target audience in a jiffy.

When all these advantages are combined you are in a condition to execute the email campaigning, which is major part of online marketing tactics, effectively. And thus, can increase your marketing share.