In today’s business environment it is very vital for a product or
services selling company to bond with its customers and attract
potentially new ones.
Internet serves as the best platform for this and emails your best
tool. But will any email do the job for you? No, your email has to be
attractive, interactive and arouse desire among the customers. One of
the best ways to achieve this is to opt for PSD to email
conversion. Around the world this is the most preferred way to get
highly customized email for businesses. There are a lot of advantages
that you get when you convert PSD to HTML/email which makes them such a profitable proposition. Some of these advantages are –
Customization – PSD to HTML email conversion allows you to create
highly customized emails which are specific to your brand. This helps
customers identify with your business instantly allowing you to deliver
the message in a much more effective manner. The email is designed as an
image in Photoshop before being converted into a web compatible format.
This gives you a lot of creative freedom in terms of the structure,
color scheme and use of images and graphics. You can also design
campaign and need specific design for each and every email campaign that
you run.
Targeted User – How does an email which starts with ‘Dear Customer’
or ‘Dear User’ sound? It seems to be straight out of a bulk email
campaign and would most likely land up in trash. Instead of this PSD to CSS/Email
allows you to individually address each and every recipient of the
email such as ‘Dear Mr. Smith’ or ‘Dear Rob’. Such kinds of emails
arouse the interest of the customers in the content of the email and
this can lead to an increased conversion rate among your recipients.
Interactivity – Do you like reading long emails? You don’t and most
of your recipients share the same feeling about long emails. But when
you opt for this kind of email conversion you can rest be assured that
you will get an email which is interactive. It ensures that the
customers not only see your email but also respond to its interactive
features the simplest of which will take them to a website which carries
detailed information of your marketing campaign.
Easy Integration – These email conversion technique is highly
flexible as HTML emails can easily be sent using desktop email clients
such as Outlook and Thunderbird. These emails are equally flexible when
it comes to their integration on web based email clients such as
Hotmail, Gmail, and Yahoo etc. This gives you immense flexibility in
managing an effective campaign from anywhere in the world.
Instant Feedback – Advanced HTML coding in these emails creates an
instant feedback module. You can easily be notified when a customer
views the email and their subsequent actions with regard to the email
message. This active intelligence on the email campaign can serve as a
huge edge in a break neck market environment.
Designing an attractive email campaign requires both aesthetic sense
as well as technical knowledge. This you need to hire the services of a
web development company which has a proven track record as far as PSD to XHTML/email
conversion is concerned. They should be able to design a campaign
around your exact needs keeping your target audience in mind. An amateur
company can design a poor HTML email which will hurt your business
prospects for ever. So when it comes to running a successful email
campaign don’t compromise with the quality at any cost.
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